Usage and attitude Studies

It is a valuable tool for understanding the marketplace appeal of a product and the opportunities for sales within a targeted consumer group. It focuses on the frequency of product use, frequency of product purchase, attitudes towards product in terms of strengths and weaknesses and features an item lacks that would be desirable. It also includes questions relating to the respondents attitudes towards the brand selling the product in terms of loyalty and brand image. The study provide strategic advice to guide the development of brands and businesses by identifying opportunities to expand reach, attract new consumers, improve product positioning, and product and service features.